Creators are descending on Cannes Lions in larger numbers, turning advertising’s biggest gathering into a live marketplace for attention, deals, and brand relevance.
Meta’s new EssilorLuxottica partnership expands AI glasses into a broader Meta-branded line, signaling a push to make wearable AI feel like everyday eyewear.
Uber’s planned Houston robotaxi launch shows autonomous rides moving from futuristic demo to everyday ride-hailing option, with Lucid, Nuro, and Waymo all shaping the next phase.