Vurt Is Bringing Vertical Microdramas to the TV
Vurt is bringing vertical microdramas to Apple TV and Android TV, testing whether a phone-native entertainment format can…
Top Stories
Experts Talk
Retail Media Networks Want Brand Budgets. Their Systems Still Reward Conversion.
Retail media networks want brand budgets, but their conversion-led products, measurement systems and budget structures still make upper-funnel investment difficult to prove.
Lifestyle
Pantone Turns 2027 Into One Giant Color Swatch
Most calendars tell you what day it is. Pantone’s new one also tells you what color it should be. For 2027, Pantone has partnered with Workman Publishing on a collection of calendars…
Tech
YouTube Is Testing Creator Analytics Inside Brand Dashboards
YouTube is testing Channel Search, a brand-facing tool that brings creator analytics into YouTube Studio and moves influencer discovery closer to the campaign workflow.
AI Search Is Turning Social Activity Into Brand Visibility
AI search is increasingly citing social platforms, but the value of social visibility varies sharply between Google, ChatGPT and other systems.
