TikTok Adds AI Shopping Assistant and Direct Brand Checkout
TikTok is adding Buy Direct checkout and an AI Shopping Assistant, pushing the platform closer to becoming a complete…
Top Stories
Experts Talk
Retail Media Networks Want Brand Budgets. Their Systems Still Reward Conversion.
Retail media networks want brand budgets, but their conversion-led products, measurement systems and budget structures still make upper-funnel investment difficult to prove.
Lifestyle
ChatGPT Wants To Become Your Fitting Room
ChatGPT already wants to help you decide what to buy. Now it wants to show you what it might look like on you. OpenAI has launched virtual try-on globally, allowing users to upload a selfie or…
Tech
Morning Brew Acquires Express Checkout To Bring Creator-Led CPG Media In-House
Morning Brew is acquiring creator-led CPG media brand Express Checkout, bringing its founders, intellectual property and audience relationship into a larger publishing portfolio.
Creators Are Moving From AI Resistance To AI-Assisted Workflows
Creators are moving beyond the AI debate and deciding which parts of their workflow they are willing to automate. That shift could make judgment more valuable than production speed.
